Sustainable Stories
Nagase Viita's WEB Magazine
05Story
July 10, 2023
Sharing the Pleasures of Good Eats for Everyone with EveryoneHeartfelt Allergen-Free Treats Made in the Land of Rice
Mr. and Mrs. Nakazato moved from Tokyo to the countryside of Okayama. The couple opened their café OMOYA 545 in the Mitsu Gojou district, surrounded by rich rice fields. Their café serves allergen-free* treats using flour from locally produced rice. The Nakazatos had always valued bringing people together and saw an opportunity in the Gojou area, where depopulation is becoming more prevalent. As they hoped, their business is becoming the community hub where people are "enjoying everything together."
Trading the Hectic Life in Tokyo for the Bucolic Life in a Mountain Village
OMOYA 545 is located on the outskirts of Okayama City surrounded by idyllic mountains and overlooking a wide expanse of rice fields. Housed in the refurbished 150-year-old Shoya (village headman's) mansion, the Nakazotos built a dedicated commercial kitchen for allergen-free treats, a café, and overnight stay accommodation facilities.
▲The scenery of the surrounding Mitsu Gojou district area and the OMOYA 545 building
The owners, Shinichi Nakazato and Sanae Nakata, moved here from Tokyo in 2018. Originally living in the heart of Tokyo, Shinichi worked as an IT engineer and Sanae as a culinary researcher and a master medicinal herbalist. They immersed themselves in their work and lead fulfilling lives. However, Shinichi always had a desire to relocate. He had been touring prospective sites across the country for nearly a decade. When he saw the old farmhouse in the Mitsu Gojou district of Okayama, he fell in love with it and the surrounding areas.
They purchased the property in 2017 and moved in with their one-year-old daughter the following spring. By the time they started living there, they were already well-known in the community despite having no previous connection to the area.
"When someone new moves into the village, they are definitely going to attract attention. So we decided to actively engage with the community from the start." Sanae says with a smile. "Every time we came to Gojou to prepare for the move, we went from house to house greeting everyone and learning various aspects of the area."
They purchased the property in 2017 and moved in with their one-year-old daughter the following spring. By the time they started living there, they were already well-known in the community despite having no previous connection to the area.
"When someone new moves into the village, they are definitely going to attract attention. So we decided to actively engage with the community from the start." Sanae says with a smile. "Every time we came to Gojou to prepare for the move, we went from house to house greeting everyone and learning various aspects of the area."
As the Nakazotos interacted with residents, the couple became inspired to use the old house to solve local issues and create a gathering space to serve the community. Furthermore, Sanae wanted to tap into her knowledge and skills in the culinary field to "create specialties of the region." Their entrepreneurial ideas led to the launch of the "En-tsumu Project (The Revitalizing of Gojou Community)" in 2019."
A Goal to Share the Same Delicious Food with Everyone
While the Nakazatos were exploring ways to produce local specialties by making the most out of this region's resources, they discovered the need for allergen-free baked goods. So it became OMOYA 545's focus to create the bakery café for making allergen-free treats without the use of seven major allergens such as eggs, milk, wheat, and nuts. It has been their motivation from the beginning and this is how it all started.
It began when Sanae realized during her research of the local resources that residents all agreed that the best product of this region should be made with rice. The Gojou area has long been known for its local rice (Gojou-mai). Sanae was brainstorming ideas to create products made of rice when a rice flour manufacturer in Okayama prefecture sought her consultation. Visiting the factory became a significant catalyst for product development.
The flour producer informed Sanae about a kindergarten having trouble finding a vendor for allergen-free snacks. The Nakazatos visited the kindergarten shortly and spoke with the teachers.
The principal earnestly asked the couple, "Is there a way for all the kindergarten children to eat the same thing, at least on special occasions like birthday parties?" Sanae recalled. "It's very sad for children with allergies to sit at a separate table and eat something different while everyone else is having the same cake," she continued. "Given the life-threatening nature of allergies, I sympathized with the weight of responsibility on the teachers who have to deal with this issue." As such, the Nakazatos were determined to find the solution.
To avoid contamination, it is recommended to install separate equipment for allergen-free products and wheat/egg products. Due to this requirement, existing confectionery factories could not handle this task. Since the Nakazatos were still in the planning stage of their business, they decided to tackle this challenge by building an allergen-free commercial kitchen. What the couple had been dreaming of is finally coming together at OMOYA 545.
It began when Sanae realized during her research of the local resources that residents all agreed that the best product of this region should be made with rice. The Gojou area has long been known for its local rice (Gojou-mai). Sanae was brainstorming ideas to create products made of rice when a rice flour manufacturer in Okayama prefecture sought her consultation. Visiting the factory became a significant catalyst for product development.
The flour producer informed Sanae about a kindergarten having trouble finding a vendor for allergen-free snacks. The Nakazatos visited the kindergarten shortly and spoke with the teachers.
The principal earnestly asked the couple, "Is there a way for all the kindergarten children to eat the same thing, at least on special occasions like birthday parties?" Sanae recalled. "It's very sad for children with allergies to sit at a separate table and eat something different while everyone else is having the same cake," she continued. "Given the life-threatening nature of allergies, I sympathized with the weight of responsibility on the teachers who have to deal with this issue." As such, the Nakazatos were determined to find the solution.
To avoid contamination, it is recommended to install separate equipment for allergen-free products and wheat/egg products. Due to this requirement, existing confectionery factories could not handle this task. Since the Nakazatos were still in the planning stage of their business, they decided to tackle this challenge by building an allergen-free commercial kitchen. What the couple had been dreaming of is finally coming together at OMOYA 545.
▲Childcare facilities receive fun and original treats from OMOYA 545
“I was ready for the challenge, but the first task is overcoming my apprehension about success,” chuckled Sanae. She went through trials and errors, making countless samples. The kindergarten teachers, her husband Shinichi, and the couple’s young daughter helped Sanae as designated taste testers, evaluating numerous samples.
Today, Sanae is fully responsible for formulating recipes with requirements, and catering original treats and desserts to multiple childcare facilities. Children and teachers safely enjoy allergen-free, delicious, and visually pleasing items with seasonal themes.
Today, Sanae is fully responsible for formulating recipes with requirements, and catering original treats and desserts to multiple childcare facilities. Children and teachers safely enjoy allergen-free, delicious, and visually pleasing items with seasonal themes.
Crucial Ingredients behind Fluffy and Moist Treats without Eggs or Butter
▲OMOYA 545 proudly offers allergen-free treats
Nagase Viita’s products, including trehalose, play instrumental roles in OMOYA’s allergen-free products.Sanae came across trehalose while searching for solutions to mitigate the gritty texture that often accompanies the use of rice flour in baked goods.
She rushed out to test it in her products, and the effect was much more than expected. Trehalose improved the density of the rice flour dough while maintaining a pleasant moistness and fluffiness.
Sanae extended trehalose applications beyond baked goods to the café’s main dishes. "When added to rice before cooking, trehalose improves the texture of the rice. It also makes soft and juicy chicken dishes when marinated with Shio Koji," beams Sanae.
▲OMOYA 545 proudly offers allergen-free treats
▲The café’s menu features Onigiri rice balls and dishes prepared with nutritious wellness cuisine using locally produced rice (Gojou-mai) and vegetables
The café also uses Nagase Viita’s non-reducing specialty syrup, HALLODEX™**, by replacing part of the beet sugar in biscuits and other items. The benefits are observed in multiple applications, such as creating an appetizing golden brown tone and enhancing the natural color of house-made vegetable powders.Sanae asserts, "Although trehalose must be listed on the ingredient label, it's a type of sugar existing in nature, which is why we are confident about its safety. Making our products allergen-free and good tasting is our top priority at OMOYA."
▲The café’s menu features Onigiri rice balls and dishes prepared with nutritious wellness cuisine using locally produced rice (Gojou-mai) and vegetables
Relishing and Sharing the Pleasures of Good Eats
Building a place for the community to come together is another pillar of the En-tsumu Project. In November 2020, OMOYA 545 opened its door during the unprecedented circumstances of the pandemic. Not to mention, all menu items are free from allergens.
The café, a renovated old farmhouse, is the fruit of the community’s helping hands. The neighbors participated in the renovation work. They enjoyed themselves while sweating over tasks such as wall painting and bricklaying. Most staff members are local moms who share the café’s core philosophy.
When the annual summer festival at the local shrine was canceled due to the pandemic, the café organized a community festival as an alternative. The café also celebrated its 1st and 2nd-anniversary events with the traditional lion dance performed by the locals. Various community events continue to take place at the café, creating opportunities for adults and children to revel and radiate joy.
The café, a renovated old farmhouse, is the fruit of the community’s helping hands. The neighbors participated in the renovation work. They enjoyed themselves while sweating over tasks such as wall painting and bricklaying. Most staff members are local moms who share the café’s core philosophy.
When the annual summer festival at the local shrine was canceled due to the pandemic, the café organized a community festival as an alternative. The café also celebrated its 1st and 2nd-anniversary events with the traditional lion dance performed by the locals. Various community events continue to take place at the café, creating opportunities for adults and children to revel and radiate joy.
▲Left: The locals perform the traditional lion dance
Right: The café’s front yard is a place for the community to come together
Right: The café’s front yard is a place for the community to come together
“After working in the IT industry for a long time, I am more convinced that efficiency in data processing is the top priority, even in entertainment, such as movies and music,” reflects Shinichi, Sanae's supportive husband. "But amidst the advancement of technology, I strongly believe that the experience of sharing tastes with someone remains timeless and real no matter how much the world progresses."
Sahae chimes in, "To share a good time tasting delicious food with the community is truly a fantastic moment. We are all committed to making these moments continue."
The couple's commitment to fostering communities, addressing societal issues, and creating delicious allergen-free foods resonates deeply with our values. Nagase Viita is proud to be part of OMOYA 545’s journey and success in the future by supplying safe and reliable products.
Sahae chimes in, "To share a good time tasting delicious food with the community is truly a fantastic moment. We are all committed to making these moments continue."
The couple's commitment to fostering communities, addressing societal issues, and creating delicious allergen-free foods resonates deeply with our values. Nagase Viita is proud to be part of OMOYA 545’s journey and success in the future by supplying safe and reliable products.
- * Please be advised that the phrase "allergen-free" used in this article is based on the guidelines set by the Consumer Affairs Agency of Japan. As allergen labeling requirements vary by country, referring to the regulations in any country of interest for specific details regarding allergen specifications is recommended.
- ** Please contact us for the regulatory status of HALLODEX™ in any countries of interest.
- ■Official website for OMOYA 545 (Japanese):https://omoya545.jp/Please note that the café's website is currently available only in Japanese. However, you can still visit their website to explore their offerings
OMOYA 545
- Nagase Viita’s Sustainability Focus Points:
- ●Supporting local producers and economies by commercializing locally sourced products
- ●Serving as a gathering place and facilitating community interaction through various events
- ●Promoting community engagement by providing the joy of eating worry-free food together