A dialogue advertorial has been featured in The Nikkei Online Edition, highlighting the 30-year collaborative journey of our functional sugar "trehalose" and the Wagashi (traditional Japanese confections) industry.
■ Article Overview
To commemorate the 30th anniversary of the world's first mass production of the functional sugar “trehalose,” we conducted an interview between Mr. Mitsuo Yabu, Executive Managing Director of the All Japan Wagashi Association, and our President & CEO, Takahiko Mandai.
This dialogue delves into the background behind trehalose becoming indispensable to the Wagashi industry, exploring our technological capabilities and the collaborative journey with the industry.
■ Key Highlights of the Article
Mr. Yabu, a leader in the Wagashi industry, highly praised trehalose, stating its excellent properties “significantly contributed to improving the quality and distribution of Wagashi, driving their evolution.”
The article also introduces the trial-and-error process through which our researchers and sales representatives collaborated with Wagashi manufacturers to overcome challenges and determine the optimal formulation ratio.
This article illustrates the collaborative journey where our technological contributions merged with client insights to overcome industry challenges and achieve significant results. It vividly portrays our commitment to creating markets together with our clients. We encourage you to read it.
▶ Access the Nikkei Electronic Edition article here (Japanese only)
“Walking Side by Side with Wagashi（Traditional Japanese Confections)”– Nikkei Online Edition Special Feature(PR)
Publication Period: Monday, November 17 - Tuesday, December 16
