Nagase Vita Wins Three Awards at the Okayama Advertising Awards 2024, Recognized for Effective Communication on Company Name Change

  • Information

We are delighted to announce that Nagase Vita Co., Ltd. was honored with prestigious awards in three categories at the annual Okayama Advertising Awards. This win showcases the company's efforts on creating innovative and creative advertising following its recent name change from "Hayashibara" to "Nagase Vita."

Nagase Vita received the following awards:

  • 67th Okayama Prefecture Outdoor Advertising Contest

    : Okayama governor Award

    Title

    : Nagase Vita Company Name Change

  • 61st Okayama Advertising Association Newspaper Advertising Award

    : Gold Award

    Title

    : Harnessing Nature's Power for the Future

  • 52nd Okayama Advertising Association Radio & TV Advertising Award (TV Category)

    : Silver Award

    Title

    : Corporate Advertising - Nagase Vita Teaser Edition and Others

The Okayama Advertising Awards, chosen annually by the Okayama Advertising Association, recognize outstanding originality and creativity in advertising. This year, 27 works were selected from 93 submissions across five categories, with Nagase Vita's advertisements winning in three categories.

We have created advertisements to communicate widely to the thoughts behind our new company name, 'Nagase Viita,' changed from 'Hayashibara'. This award reflects our commitment to excellence in advertising and our dedication to conveying the core values of Nagase Vita.

Left: Nagase Viita signboard (Imabo District: 578 Imabo, Kita-ku, Okayama City) winning the “Okayama governor Award” from the Outdoor Advertising Contest Right: Newspaper advertisement “Harnessing the Power of Nature for the Future.” (Sanyo Newspaper morning edition dated April 1, 2024) winning “Gold Award” from the Newspaper Advertising Award

Click here to discover more about the Newspaper advertisement (Japanese)

Television commercial “Starting as Nagase Viita” (0:30), winning Silver Award from 52nd Okayama Advertising Association Radio & TV Advertising Award (TV Category)

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